About us
Rovmi is an independent online lingerie store founded with the idea of creating a dedicated place for lingerie that combines everyday wear with more distinctive, sensual and expressive styles. Rather than representing a single manufacturer, Rovmi is a multi-brand retailer: the assortment is selected independently and brings together lingerie and underwear from different international brands, with individual products chosen for the store rather than automatically carrying every style from every collection.
The name ROVMI has a personal origin. “RO” comes from the founder’s surname, Rohovska, while “MI” comes from Mila, with the “V” connecting the two parts into the name of the store. What began as the idea of building an independent online shop is developing into a growing lingerie destination with its own selection, visual identity and approach to what belongs in the catalogue.
Rovmi is focused primarily on women’s lingerie and underwear, from practical everyday pieces to lingerie sets, bras, briefs, thongs, bodysuits, corsets, babydolls, hosiery and more provocative designs. There is no single age, occasion or aesthetic that defines the collection. Lingerie is part of everyday life, but it can also be something chosen simply because it looks beautiful, feels different or creates exactly the impression you want.
The Rovmi Selection
The Rovmi catalogue is built through individual product and brand selection. We choose which brands to introduce and which pieces from their collections to offer, allowing the assortment to include different aesthetics, price points and purposes without being limited to one type of lingerie. Current and future collections can range from comfortable basics and seamless underwear to lace, sheer, romantic and sexually expressive designs.
Selection is based on the product itself — its appearance, design, materials, details and how well it fits the overall direction of the store. Not every product from a brand has to become part of Rovmi simply because the brand is represented. This gives the catalogue room to develop through specific pieces we believe are worth offering while remaining open to new brands and categories in the future.
Rovmi is being developed as a store where customers can return not only because they need new underwear, but because they want to see what is worth discovering next. New arrivals and brands will continue to expand the selection, from essential underwear to more unusual lingerie, without restricting the store to a single aesthetic or fixed assortment.
Alongside the selection itself, Rovmi aims to make buying lingerie online clear and convenient. Product pages provide available information about sizes, materials, colours and features, while dedicated sections cover ordering, payment, delivery, returns and exchanges. As the store grows, the objective remains straightforward: to build a lingerie store people remember, enjoy browsing and want to return to when they are looking for something new.
SIZE SUPPORT
Need help choosing a size? Contact us before placing your order.
INTERNATIONAL SHIPPING
We deliver across Ukraine and to selected countries worldwide.